Camera Ready Artwork (spot color or four-color process) may be sent by mail. Digital artwork may be submitted via e-mail, an upload to our website, or a disk sent by mail (CD or DVD). NEVER SEND ORIGINAL FILES OR ORIGINAL FILM TO THE FACTORY – ONLY SEND COPIES!
SPOT COLOR CAMERA READY ARTWORK:
Camera Ready Art is clean, black and white, color separated art supplied on photographic paper, printed on glossy paper or high quality laser prints. All camera ready art must be printed as continuous tone or at a resolution of at least 600 DPI. Laser prints and copies of 1200 DPI resolution are also acceptable. To avoid delays and art charges when printed art is supplied, please be sure that the art is CLEAN and CAMERA READY.
FULL COLOR PRINTING CAMERA READY ARTWORK:
Camera Ready Art for full color printing is a full color print which may be one of the following.
Artwork can be accepted from the following programs, (preferred programs are listed in bold type):
VECTOR ART FILES:
PAGE LAYOUT FILES:
RASTER ART FILES:
Any photoshop file type (eps, tiff, psd, jpeg, etc.) at 300 dpi resolution (or higher) at 100% of the imprint size (or larger).
ACCEPTABLE BUT NOT PREFERRED FILES:
Convert text to paths, curves or outlines (vector art). If this is not possible, or if changes might have to be made by the factory, send in both screen and printer files for Type 1 fonts used (postscript fonts) or the ttf files for true type fonts. Be sure to list the names of all fonts used.
If you mail disks to the factory CD’s or DVD’s, NEVER send original files – ALWAYS SEND A COPY! Please include the following information with the disk:
COLOR MATCHING FOR SPOT COLOR IMAGES:
Spot colors can be specified as Pantone PMS colors, as factory standard colors or by sending “swatches” or “proof prints” for matching. Submitting previously printed items (such as “proof prints”, ad items, letterhead, brochures, product labels, etc.), with the camera ready artwork or digital files helps the factory produce more accurately printed products.
COLOR MATCHING FOR FOUR-COLOR PROCESS:
Four-color process printing (full color) is used to reproduce graphics with photo images. When digital four-color process artwork is submitted, it is important that “something to match” is also submitted because pressmen need “something to match” when printing full color images (four-color process). “Something to match” may be one of the following (from best to worst).
The closest “final product” match can be made from a digital file when either items 1 or 2 above are provided. If items 3, 4 or 5 above are provided, the match will be close but not exact. Final product matches can vary the most from the original if only item 6 is provided (laser printer or inkjet printer prints). This is due to the wide range of colors that can be produced from the same art by different printers.
If “something to match” is not provided, the factory will produce two “Digital Printing Press” proofs at no charge. One will be sent for verification and the other copy will be used by the factory as “something to match”. Factory will proceed with production using the copy. It is the customer’s responsibility to contact customer service immediately after receiving the proof if any discrepancy exists. Factory is not liable for final imprint of products if no proof was requested. The final product may vary slightly from the digital printing press proof, but it will be close. When printed on a four color printing press, actual prints may vary from “Digital Printing Press” proofs in the following ways. Very light colors may be slightly darker, very faint detail may be greater and some colors like light green and light blue may be richer.
FOUR-COLOR PROCESS FROM SCANNED IMAGES:
Digitally created four-color process images should be created in, or converted to, the CMYK (cyan, magenta, yellow, black) format. Some programs, such as Photoshop, default to RGB (red, green, blue) format and must be converted to CMYK before they are used for printing. This conversion may result in noticeable changes in color.
The Smart codes for all of our products are: 1S 4S 1C 4C.
For more information on smart codes go to: www.smart-artwork.com. Our Art Department will be happy to offer any assistance you may need with art preparation. When submitting artwork always include a PO#.
Email art to: firstname.lastname@example.org